Jeannie Holstein is a Senior Lecturer in Strategy and Innovation, Loughborough Business School. A second-career academic, she previously worked in the ceramics and glass industry, with new designers and then running the UK subsidiary of a German fine chain company.  Her research focusses on discursive and narrative processes, specifically storytelling to support open organizing.  She supervises doctoral research in digital storytelling with Professor Mike Wilson, in the School of Design and Creative Arts. Her work in strategic and open organizing has been published in leading peer-reviewed journals, including Organization Studies, Strategic Organization, International Small Business Journal, and Entrepreneurship and Regional Development. She has written a chapter with colleagues, on participation in strategy in the field defining Handbook on Open Strategy. Her work on ceramics has been published in International Journal of Training and Development, and she has recently published work on vital materiality and its constitution of knowing in craft practice, in Management Learning. Jeannie incorporate narrative and storytelling in teaching practice, in Executive Education. She received her PhD from Nottingham University Business School in 2015, where she also completed her MBA and holds a BA (Hons) Modern History from Oxford University. She joined Loughborough in April 2024.